Fresh Revenues Team

Meet our team leadership.

The Fresh Revenues team of experts is large, diverse and global. Following are a few select members of the company’s team leadership.

Don Farrell
Founder and Chief Cultivating Officer

Don Farrell, Chief Cultivating Officer at Fresh Revenues

Don Farrell, Founder, Chief Cultivating Officer and Keynote Speaker

Don Farrell has been involved with culture building training programs that span the globe for more than 30 years. His emphasis has always been on improving the client and employee experience in order to drive maximum loyalty and dramatically increase the return on investment. Don started his career in the hospitality world with Marriott Hotels as a pot scrubber, working his way up through many operational ranks to sales manager. He then went on to work in sales positions for the many different brands of Holiday Inns Inc., winding up as one of three regional sales directors for the company. 

Don Farrell, Founder and Chief Cultivating Officer


In the early 1980s, Don worked as vice president of marketing and sales for various hotel management companies and entrepreneurs. In 1986, he started what went on to become the largest and best sales and service training company in the world with 285 employees, licensees in 45 countries and more than 10,000 hotel, resort, convention center and call center clients. In addition to hospitality, his company worked with another several thousand non-hotel related organizations. After selling his company in June 2007, Don started Fresh Revenues in order to custom assess, design, develop, deliver, market and reinforce culture building training initiatives that maximize ROI. He has personally delivered more than 500 training events and at least 300 keynote speeches. Don’s passion for what he does continues to drive the highest scores at speaking engagements and superior performance among clients. Whether at home or on the road, when Don isn’t busy building up your business you will find him at a local gym building himself up. 

Emily Adams, CHA

Emily Adams, CHA, President at Fresh Revenues

Emily Adams, CHA, President and Keynote Speaker

Emily Adams manages the day-to-day operations for Fresh Revenues. As a Certified Hotel Administrator who studied at the Tobe Coburn School of Design, she brings 25 years of hospitality experience to the organization. Emily has held such leadership roles as corporate sales manager, director of sales and marketing, food and beverage director, general manager, and regional manager. She also worked with Best Western International in a training capacity and with Choice Hotels International in both franchise services and worldwide sales.

Emily Adams, CHA, President


After leaving Choice Emily founded S-H-L Consulting Company and owned and operated a catering company based in Phoenix. Emily is a natural leader and certainly understands what it takes to run a small business. Her firsthand experience at all levels of the hospitality industry along with her work as a trainer and consultant allows Emily to easily identify client needs and provide customized services to best fit those needs. She lives in Ensenada Mexico and loves exploring the surrounding area on her mountain bike.

Harold Cook
Vice President of Training

Harold Cook, Vice President of TrainingHarold Cook has worked in the hospitality industry for more than three decades with the last 15 years focused on training. In addition to trainer, his titles have included general manager, director of sales and special projects, national account manager and director of operations. Harold is also a member of the American Society for Training & Development (ASTD). This experience combined with his degree in hotel operations makes Harold ideally suited for understanding the training needs of an organization and how to most effectively deliver a program that connects with associates at all levels. Harold enjoys collecting vintage Fiesta, a collection started by his Grandmother. Oliver, his wire haired fox terrier, is his trusty office assistant.

Constantine Bautista

Constantine Bautista, TrainerConstantine Bautista joined Fresh Revenues with more than 20 years’ experience in the hospitality industry, which started while attending Johnson & Wales University where he majored in hotel/restaurant management. Prior to Fresh Revenues, Constantine was director of organizational development and training with Ace Parking, Inc. He has also held the manager position in the areas of training, revenue and corporate sales. Constantine is currently a member of the American Society for Training & Development (ASTD) and serves as the chief financial officer for the San Diego chapter. Having served as a mentor or organizational leader in most of his roles, Constantine knows how to engage, inspire and motivate others. When not training, what inspires him the most,  is his other passion – art and painting.  Recently featured in San Diego Talent magazine as an artist to watch, Constantine loves being able to transform a blank canvas and bring it to life.

Barbara Michlitsch
Project Manager

Barbara Michlitsch, Project ManagerBarbara Michlitsch is a seasoned professional with more than 35 years experience in the fields of customer service, human resources, training, and marketing. Barbara has an accounting and payroll business degree which she used during her 23 year tenure with Wyndham Worldwide where she held such positions as office manager, director of customer service, director of human resources, event planner, and senior director of operations. Prior service organization posts include past president and vice president of the Human Resources Association and the Aberdeen Visitors and Convention Bureau board. She is a past board member of a parochial foundation and currently organizes many activities in her church environment.  She also volunteers as an organizer for charitable and political fundraising events. Along with her involvement in her local community, Barbara is a team player who knows how to make a difference in her personal life as well as for Fresh Revenues clients.

Amy Nevius
Account Manager

Amy Nevius, Account Manager Amy Nevius came to Fresh Revenues after over 15 years at our competition. Amy served as Account Manager for Extended Stay Hotels and Red Roof Inns. Prior to that, Amy was General Manager for Winston Hotels and Vista Host, Inc. where she served as ‘task force liaison’ assisting with hotel takeovers distressed properties. Her hotel was designated the training property for GMs at Vista Host and certified as a Hotel Mentor for Promus Hotels.  Amy was awarded General Manager of the Year during her tenure at Vista Host.  In 1991, Amy received Bachelor of Science in Hotel and Restaurant Management from Widener University in Chester, PA. While attending college she worked for Trump Hotels in Atlantic City, NJ, Sheraton Hotels in Baltimore, MD and also for Walt Disney World where Amy received her ‘Ducktorate Degree’ in Resort Studies. Amy currently resides in Delaware, OH with her husband, Jerry, their son Parker and 2 Labradors, Blazer and Midnight.  Outside of work you may find Amy volunteering or fundraising at her son’s elementary school or at the local Cub Scout pack meeting as she is also the treasurer for the historical, and currently active, Pack 108 (which was the first troop founded in 1908).

Ann Osterfeld
Instructional Designer

Ann Osterfeld, Instructional DesignerAnn Osterfeld brings more than 20 years of training experience to the Fresh Revenues team. She has worked in the hospitality, multi-family housing, equipment rental and financial services industries as a technical trainer, director of training and manager of instructional design. Most recently, Ann held the position of new product development manager where she was able to draw upon her research acumen. As a member of the American Society for Training and Development (ASTD) with a bachelor’s degree from Millersville University of Pennsylvania, Ann fully understands adult learning principles and how to apply those principles across various mediums. She truly has a gift for creating practical training programs that get meaningful results for clients. When Ann isn’t knee-deep in a work project she spends all the time she can enjoying precious, fun time with her grandkids.

Patti Gschwind
Graphic Designer

Patti Gschwind, Graphic DesignerPatti Gschwind brings 32 years of professional experience to Fresh Revenues. She has worked in marketing and communications in various industries. Her positions have included vice president of marketing for the catalog division of a national medical supply company; graphic designer and copywriter for Wolters Kluwer Medical Pharma Division; and marketing and communications specialist for Signature Worldwide. Patti has also helped build more than a dozen homes for Habitat for Humanity. Her passion, professionally and personally, is building things that matter and touch peoples’ lives. For Fresh Revenues, Patti is able to create meaningful experiences that help our clients grow. And yes, Patti is a gardener who also enjoys spending time with her chickens.

Renae Gefroh
Account Manager, Web Class Coordinator

Renae Gefroh - Fresh Revenues, Account ManagerRenae Gefroh has extensive hospitality sales and service experience. Renae worked for four Best Western Hotels in sales and catering.  She’s the type of person who puts 150 percent into everything she does, so with the birth of her children she re-focused her energy on raising a family. She added educational and social activities in her community, school and church along the way and when her children were grown she joined a hotel mystery shopping company as an account manager. Now with Fresh Revenues, Renae brings all her communication and customer service skills together. As our web class coordinator she is responsible for development and innovation as well as day to day operation of specific courses. And with her free time Renae wraps herself around her two grandchildren (Brooks and Beau) and North Dakota State Bison Football.