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<title>Fresh Revenues</title>
<link>http://www.freshrevenues.com/site/podcasts/</link>
<itunes:new-feed-url>http://feeds.feedburner.com/FreshRevenues</itunes:new-feed-url>
<language>en-us</language>
<copyright>&#x2117; &amp; &#xA9; 2009 Fresh Revenues</copyright>
<itunes:subtitle>A Fresh Take on Fresh Ideas to Generate Fresh Revenues</itunes:subtitle>
<itunes:author>Don Farrell</itunes:author>
<itunes:summary>Don Farrell’s intention is to provide any and all listeners tactical and practical tips and the skill sets needed to find increased success in their businesses, no matter what the product or industry.  For well over 20 years, he has been working in the trenches with entrepreneurs and business owners, showing them how to increase revenues in spite of recessions, increased competition and many of the other challenges faced when it comes to growing business.  His suggestions are taken from real life situations.  Some may find that his advice is unorthodox and sometimes way out-of-the-box, but all are innovative and creative approaches to gaining and retaining business.  Get ready for some fresh approaches to growing Fresh Revenues.</itunes:summary>
<description>Don Farrell’s intention is to provide any and all listeners tactical and practical tips and the skill sets needed to find increased success in their businesses, no matter what the product or industry.  For well over 20 years, he has been working in the trenches with entrepreneurs and business owners, showing them how to increase revenues in spite of recessions, increased competition and many of the other challenges faced when it comes to growing business.  His suggestions are taken from real life situations.  Some may find that his advice is unorthodox and sometimes way out-of-the-box, but all are innovative and creative approaches to gaining and retaining business.  Get ready for some fresh approaches to growing Fresh Revenues.</description>
<itunes:owner>
<itunes:name>Don Farrell</itunes:name>
<itunes:email>don@freshrevenues.com</itunes:email>
</itunes:owner>

<itunes:image href="http://www.freshrevenues.com/site/images/logo-stacked.jpg" />
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>

  <item>

    <title>Business and Sales Ethics: Ethical Theft Interview</title>
  <description>
    Get a feel for Don Farrell and his background.  This episode features Don in a recent interview with Davette Harvey from Amenique Radio.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>Business and Sales Ethics: Ethical Theft Interview</itunes:subtitle>
    <itunes:summary>Get a feel for Don Farrell and his background.  This episode features Don in a recent interview with Davette Harvey from Amenique Radio.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-i.m4a" length="26548269" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-i.m4a</guid>
    <pubDate>Mon, 10 Aug 2009 19:00:00 GMT</pubDate>
    <itunes:duration>27:01</itunes:duration>
    <itunes:keywords>Don Farrell, business, sales, business ethics, ethical sales, customer service, revenue, fresh revenues, recession, stealing, ethical, quality, selling, hospitality, don feral, don feral, don fairal</itunes:keywords>

  </item>
  
  <item>

    <title>Offering Discounts to Consumers</title>
    <description>
    When should you offer discounts to your consumers? How can it benefit your business in the long run?  Join us as Don Farrell offers his insights as to when businesses should offer discounts and to whom.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>When should you offer discounts to your consumers? How can it benefit your business in the long run?  Join us as Don Farrell offers his insights as to when businesses should offer discounts and to whom.</itunes:subtitle>
    <itunes:summary>When should you offer discounts to your consumers? How can it benefit your business in the long run?  Join us as Don Farrell offers his insights as to when businesses should offer discounts and to whom.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-ii.m4a" length="10710928" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-ii.m4a</guid>
    <pubDate>Sun, 16 Aug 2009 19:00:00 GMT</pubDate>
    <itunes:duration>21:40</itunes:duration>
    <itunes:keywords>Don Farrell, business, sales, business ethics, discounts, customer service, revenue, fresh revenues, recession, stealing, hotel, quality, selling, hospitality, don feral, don feral, don fairal</itunes:keywords>

  </item>

<item>

    <title>Adding Consumer Value to Your Business</title>
    <description>
    How does your business reduce costs, without cutting quality, yet still add consumer value to your product/service?  This podcast gives some real-life solutions for businesses who want to add consumer value to their product or service without sacrificing quality or raising costs.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>How does your business reduce costs, without cutting quality, yet still add consumer value to your product/service?  This podcast gives some real-life solutions for businesses who want to add consumer value to their product or service without sacrificing quality or raising costs.</itunes:subtitle>
    <itunes:summary>How does your business reduce costs, without cutting quality, yet still add consumer value to your product/service?  This podcast gives some real-life solutions for businesses who want to add consumer value to their product or service without sacrificing quality or raising costs.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-iii.m4a" length="8522236" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-iii.m4a</guid>
    <pubDate>Sun, 23 Aug 2009 19:00:00 GMT</pubDate>
    <itunes:duration>17:16</itunes:duration>
    <itunes:keywords>Don Farrell, consumer value, hotel, business, sales, hospitality, discounts, customer, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>

<item>

    <title>Low Lying Fruit</title>
    <description>
    Taking advantage of Low Lying Fruit to increase sales.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>Taking advantage of Low Lying Fruit to increase sales.</itunes:subtitle>
    <itunes:summary>Taking advantage of Low Lying Fruit to increase sales.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-iv.m4a" length="15950287" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-iv.m4a</guid>
    <pubDate>Mon, 31 Aug 2009 19:00:00 GMT</pubDate>
    <itunes:duration>32:26</itunes:duration>
    <itunes:keywords>Don Farrell, consumer value, hotel, business, sales, hospitality, discounts, customer, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>

<item>

    <title>Relationship Selling</title>
    <description>
    Utilizing relationship selling skills to further build client relationships and create customer loyalty.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>Utilizing relationship selling skills to further build client relationships and create customer loyalty.</itunes:subtitle>
    <itunes:summary>Utilizing relationship selling skills to further build client relationships and create customer loyalty.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-v.m4a" length="9311532" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-v.m4a</guid>
    <pubDate>Mon, 7 Sep 2009 19:00:00 GMT</pubDate>
    <itunes:duration>18:54</itunes:duration>
    <itunes:keywords>Don Farrell, relationship selling, hotel, business, sales, hospitality, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>
  
  <item>

    <title>Creating Loyal Clients</title>
    <description>
    Tips on how you can further build client relationships and create loyalty.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>Tips on how you can further build client relationships and create loyalty.</itunes:subtitle>
    <itunes:summary>Tips on how you can further build client relationships and create loyalty.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-vi.m4a" length="9463967" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-vi.m4a</guid>
    <pubDate>Wed, 16 Sep 2009 19:00:00 GMT</pubDate>
    <itunes:duration>19:10</itunes:duration>
    <itunes:keywords>Don Farrell, client, loyalty, hotel, business, sales, hospitality, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>
 <item>

    <title>Creating Loyal Employees</title>
    <description>
    Tips on how you can further seek out stellar employees and foster their loyalty.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>Tips on how you can further seek out stellar employees and foster their loyalty.</itunes:subtitle>
    <itunes:summary>Tips on how you can further seek out stellar employees and foster their loyalty.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-vii.m4a" length="12507997" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-vii.m4a</guid>
    <pubDate>Wed, 24 Sep 2009 19:00:00 GMT</pubDate>
    <itunes:duration>25:01</itunes:duration>
    <itunes:keywords>Don Farrell, employees, loyalty, hotel, business, sales, hospitality, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>

<item>

    <title>Hidden Agendas</title>
    <description>
    How you can spot and deal with hidden agendas.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>How you can spot and deal with hidden agendas.</itunes:subtitle>
    <itunes:summary>How you can spot and deal with hidden agendas.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-viii.m4a" length="7715728" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-viii.m4a</guid>
    <pubDate>Tues, 29 Sep 2009 19:00:00 GMT</pubDate>
    <itunes:duration>15:39</itunes:duration>
    <itunes:keywords>Don Farrell, hidden agenda, loyalty, hotel, business, sales, hospitality, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>

<item>

    <title>Ethical Theft I - Definition of Unethical</title>
    <description>
    This is the first in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar defines what Don considers unethical and features three stories from the book.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>This is the first in a series of six recorded webinars addressing the topics of my latest book, Ethical Theft: How to Steal Business From Your Competition. </itunes:subtitle>
    <itunes:summary>This is the first in a series of six webinars addressing the topics of my latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar defines what Don considers unethical and features three stories from the book.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-ix.m4a" length="14104234" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-ix.m4a</guid>
    <pubDate>Thurs, 8 Oct 2009 19:00:00 GMT</pubDate>
    <itunes:duration>28:17</itunes:duration>
    <itunes:keywords>Don Farrell, ethical theft, loyalty, hotel, business, sales, hospitality, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>
  
  <item>

    <title>Ethical Theft II - Transactional Selling</title>
    <description>
    This is the second in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar explains what transactional selling is, how you can use it to increase your revenues, and features two stories from the book.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle> This is the second in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar explains what transactional selling is, how you can use it to increase your revenues, and features two stories from the book.</itunes:subtitle>
    <itunes:summary>This is the second in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar explains what transactional selling is, how you can use it to increase your revenues, and features two stories from the book.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-x.m4a" length="15855583" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-x.m4a</guid>
    <pubDate>Sat, 17 Oct 2009 19:00:00 GMT</pubDate>
    <itunes:duration>32:05</itunes:duration>
    <itunes:keywords>Don Farrell, ethical theft, loyalty, hotel, business, sales, transactional selling, service, revenue, fresh revenues, recession, stealing, quality, selling, don feral, don feral, don fairal</itunes:keywords>

  </item>

<item>

    <title>Ethical Theft III - How to Make a Sales Call that Builds a Relationship</title>
    <description>
    This is the third in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar gives pointers on how to make winning sales calls that build on your client relationship and features one stories from his book.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle> This is the third in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar gives pointers on how to make winning sales calls that build on your client relationship and features one stories from his book.</itunes:subtitle>
    <itunes:summary>This is the third in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar gives pointers on how to make winning sales calls that build on your client relationship and features one stories from his book.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-xi.m4a" length="15570509" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-xi.m4a</guid>
    <pubDate>Fri, 23 Oct 2009 19:00:00 GMT</pubDate>
    <itunes:duration>30:38</itunes:duration>
    <itunes:keywords>Don Farrell, ethical theft, loyalty, hotel, business, sales, transactional selling, service, revenue, fresh revenues, recession, stealing, quality, selling</itunes:keywords>

  </item>
  
  <item>

    <title>Ethical Theft IV - Driving Loyalty with Your Clients</title>
    <description>
    This is the fourth in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar explains that even though your business may not be the best in the area, the way you care and communicate will make you the best at creating loyal and generating new clients.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>This is the fourth in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar explains that even though your business may not be the best in the area, the way you care and communicate will make you the best at creating loyal and generating new clients.</itunes:subtitle>
    <itunes:summary>This is the fourth in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar explains that even though your business may not be the best in the area, the way you care and communicate will make you the best at creating loyal and generating new clients.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-xii.m4a" length="15144692" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-xii.m4a</guid>
    <pubDate>Fri, 30 Oct 2009 19:00:00 GMT</pubDate>
    <itunes:duration>31:30</itunes:duration>
    <itunes:keywords>Don Farrell, ethical theft, loyalty, hotel, business, sales, transactional selling, service, revenue, fresh revenues, recession, stealing, quality, selling</itunes:keywords>

  </item>
  
  <item>

    <title>Ethical Theft V - Driving Loyalty with Your Employees</title>
    <description>
    This is the fifth in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar will give you tips on how you can recruit top-notch employees from your competition and drive loyalty with your existing employees.
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>This is the fifth in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar will give you tips on how you can recruit top-notch employees from your competition and drive loyalty with your existing employees.</itunes:subtitle>
    <itunes:summary>This is the fifth in a series of six recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar will give you tips on how you can recruit top-notch employees from your competition and drive loyalty with your existing employees.</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-xiii.m4a" length="15533221" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-xiii.m4a</guid>
    <pubDate>Fri, 6 Nov 2009 19:00:00 GMT</pubDate>
    <itunes:duration>31:35</itunes:duration>
    <itunes:keywords>Don Farrell, ethical theft, loyalty, hotel, business, sales, employees, service, revenue, fresh revenues, recession, stealing, quality, selling</itunes:keywords>

  </item>
    <item>

    <title>Ethical Theft VI - Favorite Stealing Stories</title>
    <description>
    This is the sixth and final webinar in a series of recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar summarizes Don's favorite stealing stories from the book.  Some are tame, some may not be for the faint of heart, but all are useful in learning ways you can steal business from your competition!
  </description>
    <itunes:author>Don Farrell</itunes:author>
    <itunes:subtitle>This is the sixth and final webinar in a series of recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar summarizes Don's favorite stealing stories from the book.  Some are tame, some may not be for the faint of heart, but all are useful in learning ways you can steal business from your competition!</itunes:subtitle>
    <itunes:summary>This is the sixth and final webinar in a series of recorded webinars addressing the topics of Don's latest book, Ethical Theft: How to Steal Business From Your Competition.  This webinar summarizes Don's favorite stealing stories from the book.  Some are tame, some may not be for the faint of heart, but all are useful in learning ways you can steal business from your competition!</itunes:summary>
    <enclosure url="http://static.freshrevenues.com/episode-xiv.m4a" length="15392595" type="audio/mpeg" />
    <guid>http://static.freshrevenues.com/episode-xiv.m4a</guid>
    <pubDate>Fri, 13 Nov 2009 19:00:00 GMT</pubDate>
    <itunes:duration>31:18</itunes:duration>
    <itunes:keywords>Don Farrell, ethical theft, loyalty, hotel, business, sales, employees, service, revenue, fresh revenues, recession, stealing, quality, selling</itunes:keywords>

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